Google Play has changed its rules on in-game NFTs and, from later this year, will allow apps and games that contain digital assets on the store.
“Today, we’re pleased to share that we’re updating our policy to open new ways to transact blockchain-based digital content within apps and games on Google Play,” Google Play’s group product manager Joseph Mills said in a blog post.
Developers must make clear a title is blockchain-enabled on the game’s Google Play content page, and they must not “promote or glamorize any potential earning from playing or trading activities”, Mills wrote.
“Apps that have not met gambling eligibility requirements cannot accept money for a chance to win assets of unknown real-world monetary value, including NFTs.”
“For example, developers should not offer purchases where the value of the NFT users receive is not clear at the time of purchase. This includes, but is not limited to, offering mechanisms to receive randomized blockchain-based items from a purchase such as ‘loot boxes’.”
Google Play had banned crypto mining apps and this rule has not changed under its new NFT policy.
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