Yuga Labs, the company behind the Bored Ape NFTs, has appointed Activision Blizzard Chief Operating Officer Daniel Alegre as its new CEO.
Alegre has deep experience in tech and business strategy and execution, primarily from his 16 years at Google, where he rose to lead global retail efforts. He has been with Activision Blizzard for under three years.
Alegre’s appointment as CEO of Yuga Labs has been widely regarded as a major coup for the company, especially given the ambitious goals Yuga has set for itself in the evolving world of Web3 technologies. The company has built its vision around the creation of a “gamified metaverse” through its flagship product, Otherside, which is designed to be a virtual world blending gaming and decentralized technology. This product is intended to be at the heart of Yuga’s vision for a sprawling Web3 empire, and Alegre’s extensive background in tech and business is seen as the key to guiding the company toward realizing this lofty ambition.
Yuga’s success has already been nothing short of extraordinary, with the company achieving runaway success through its Bored Ape NFT collection, which was launched in April 2021. The collection quickly gained traction, seeing hundreds of millions of dollars in trading volume, which catapulted Yuga into the spotlight within the cryptocurrency and NFT space. This success was not merely in terms of trading volume, but also in the creation of a robust ecosystem that allowed NFT holders to retain full intellectual property rights over their digital assets. This innovative approach to IP rights marked a turning point in the NFT space, offering a model that other projects would soon seek to emulate. In addition to these milestones, Yuga Labs has also managed to maintain a steady revenue stream through a 2.5% royalty on all NFT sales. In March, Yuga raised $455 million in capital, which helped to further solidify the company’s valuation at $4 billion. This remarkable valuation is a testament to the company’s influence in the rapidly growing Web3 and NFT sectors.
With Alegre’s appointment, Yuga Labs is positioning itself to take its next big leap forward. Alegre will be taking over as CEO from Nicole Muniz, who will remain with the company as a “strategic advisor,” according to the official Yuga press release. Muniz has been a key figure in Yuga’s rise, and under her leadership, the company has experienced significant growth and success. She was recently recognized for her contributions to the Web3 space, having been listed along with Yuga co-founders Wylie Aronow and Greg Solano in CoinDesk’s “Most Influential 2022” list. Muniz has a close personal relationship with Aronow, as the two are reportedly childhood friends, which has added an additional layer of significance to her role in Yuga’s rise to prominence.
Despite Muniz’s departure from the CEO role, Aronow and Solano remain at the helm of the company as co-founders. They have shown an unparalleled ability to create value through storytelling, community engagement, and the use of blockchain technology. Yuga’s Otherside project is a perfect example of this skillset in action. The platform is designed to be a Web3 environment that emphasizes openness and interoperability, offering users the freedom to create and engage with the digital world in new and innovative ways. In a statement attributed to Aronow, he highlighted the significance of Alegre’s appointment, noting that the company has been searching for someone with Alegre’s specific skill set for quite some time. The company’s ambitions have grown far beyond what they initially envisioned, and they are excited about what the future holds with Alegre at the helm.
“Nicole, Greg, and I have been on the hunt for someone with Daniel’s skill set for some time,” Aronow stated. “The business, our ambitions, and the complexity of the work have grown beyond our wildest expectations. We are thrilled to have him join the team.” This statement underscores the high level of confidence that Yuga’s leadership has in Alegre’s ability to guide the company through its next phase of growth and transformation.
Article illustration is an AI impression of Daniel Alegre (Polemos/MidJourney)